The Aging of the Baby Boomer Generation: A White Paper from Aetna

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Aetna White Paper The Aging of the Baby Boomer Generation

Implications for Employers and Insurers

Baby boomers – the generation born between 1946 and 1964, is about 77 million strong in the U.S. By virtue of its sheer size, the boomers have changed the political and philosophical approach to governance, civil rights and feminism. Yet as its oldest members approach age 70, employers are faced with a challenge, namely addressing the age-related issues faced by an aging workforce not ready to step down.

This white paper explores the opportunities available to employers to keep their workers healthy, motivated, productive and working longer.