Corporate Fitness Programs: Re-Thinking the Paradigm

By Michael Klachefsky

Certified Group Fitness Instructor
Director of Claims Liaison & Industry Relations
AIG

Many large and mid-sized employers offer wellness programs to their employees. Generally, their purpose is to improve employee health, reduce sick time, improve productivity, and reduce both employer and employee healthcare costs.

Corporate fitness programs (CFPs) are frequently a component in an employer’s larger wellness offering. Before showcasing a leading CFP effort at the University of Pittsburgh Medical Center, it’s important to understand the challenges and operating environment of CFPs.

The general consensus among CFP program leaders is that participation is low, and this confirms my own experience as a fitness instructor in four corporate fitness programs. The people who attended my workout classes were generally fit. They were happy to spend their lunch hours doing aerobic exercise and lifting weights, and their employers incentivized them by providing the gym, equipment, instructors, and time to work out. Usually, employees paid a small fee or no fee at all to participate.

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