Why Smart Organizations Put Man Over Machine

By Ashley Cader

AVP Innovation and Business Development
Lincoln Financial Group

By David Lanphear

Sr. Consultant Business Innovation
Lincoln Financial Group

Erin peers down the street, scanning for headlights in the dark. She spots what she’s been waiting for, a Honda Civic driven by Steve. Erin doesn’t know Steve and knows not to hitchhike — yet she gets in. Why? Her confidence rests on the technology within a geo-located phone app that pairs passengers in need of a ride with vetted drivers willing to offer one.

Uber is a great example of the successful pairing of technology and innovation. Often, these two terms are used interchangeably, while overlooking their distinct differences. Technology, according to the Oxford Dictionary, is the application of scientific knowledge to develop tools for practical purposes. When this application is not linked with knowledge of the user’s purpose, it is susceptible to failure.

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