2021 Tools & Tactics Webinar: CSR 101 – Unlocking Business Value Through Corporate Social Responsibility Programs

DMECTools & Tactics, Webinars

Thursday, June 24

9:00 am PT | 12:00 pm ET

Corporate social responsibility (CSR) can benefit organizations in many ways. Studies suggest approximately 85% of consumers have a more positive impression of a company that supports a cause they care about, while 70% of millennials acknowledge a company’s commitment to CSR strongly influences their decision to work there.

Join us for this session as we explore how integrated CSR programs with clearly defined goals can have a far greater reach than standard approaches such as employee matching, corporate sponsorships, and company volunteer days. We will discuss how employers can implement and achieve optimal CSR program objectives so they’re relevant to all stakeholders. Attendees will walk away with an understanding of the benefits and business considerations of CSR programs in order to build a stronger workforce.

DMEC members receive free registration for webinars.

Learning Objectives

  • Identify and define objectives for a successful CSR program.
  • Discover how to leverage CSR programs to enhance corporate culture.
  • Explore how CSR programs can help improve business value.


Brittany Mattfeld Craig
Managing Director, Campaign Engagement
Global Impact

At Global Impact, Brittany Mattfeld Craig leads the organization’s fundraising efforts and works around employee engagement and corporate social responsibility initiatives. Craig joined the organization in 2014 as a regional director and has since moved into her current role. She is responsible for overseeing the strategy and execution of Global Impact’s employee giving program, which supports a charity alliance of more than 100 international nonprofits. Craig also manages the organization’s high impact fund and emergency response programs, and drives engagement with over 300 public and private sector partners. Prior to Global Impact, Craig previously held campaign management roles at community health charities, working with local corporate partners and member charities. She has a passion for problem solving and believes in the power of giving and volunteering to create a better world and community.

Veena Jayadeva
Head of Corporate Social Responsibility

At Guardian, Veena Jayadeva leads community investments and employee engagement in financial empowerment, workforce development, environmental sustainability, and inclusion & diversity. She joined Guardian in 2015 to build the Fortune 250 company’s first CSR program, leveraging her deep experience in financial inclusion and strategy consulting. Prior to Guardian, Veena was a vice president at Grameen America, a NYC-based microfinance institution that has invested over $1.5B in women-led micro- and small businesses across the country. Previously, Veena was a consultant at the Boston Consulting Group (BCG), where she served clients in the financial services and healthcare sectors. Veena spent the early part of her career in international development, microfinance, and corporate social responsibility at organizations including the World Bank, United Nations, and International Monetary Fund.


This session qualifies for the following CEUs: 1 PHR and 1 SHRM. To qualify for CEU credit:

  • You must attend the full duration of the webinar. Following the webinar and once attendance has been confirmed, you will receive an email with CEU reporting information.
  • You must register for and watch the webinar individually. Group participation does not qualify for CEU credit.

Registration Fees

Registration Fees
DMEC members Free
Nonmembers $29.99

DMEC members receive free registration for webinars. 

Sponsored by:

Link to ReedGroup-Guardian Website