Research supports that employees are looking for information on their leave options much sooner than the industry is set up for. Our data reveals that expecting parents look to explore their leave benefits an average of 111 days before an anticipated due date, regardless of whether the company offers a paid family leave package. That’s roughly three to four months before an anticipated due date!

This is a great example of why understanding employee behaviors is absolutely critical to enact strategic initiatives. This is an ideal opportunity to enhance your employee experience with a digital, 24/7 on-demand, and private tool that introduces the employee to their leave benefits. Employees are empowered with the opportunity to learn the most important leave-related items privately while still having access to HR teams if necessary. Ultimately, you are able to leverage digital tools for a great employee experience that makes sure you’re giving employees information at the right time in the right place.